JiVE Funny Flavour

Insights: To make someone laugh is often accompanied by a sense of achievement. With a ‘mic drop’ that same feeling of accomplishment is felt. A mic drop being a declarative gesture used to indicate the conclusion of a performance that is thought to be impressive.

The Project Scope: To create a campaign that amplifies JiVE’s sponsorship of the Cape Town Funny Festival and related assets. In addition to driving sales of the Funny Flavour and JiVE range.

Credits:
Creative Director – Fu’aad Kasu
Creative Director (Copy) – Doug Larter
Creative Group Head & Senior Art Director – Reza Simpson
Junior Art Director – Sharon Marais
Junior Copywriter – Jessica Wahl