Cape Union Mart
Way Better
Client: Cape Union Mart x Sustainability
Date: 2022
Services: Digital Art Director, Campaign Rollout
The Project Scope:
Being a sustainable retail brand is essential to staying ahead and connecting with our eco conscious customers. Looking at the likes of The North Face, Patagonia and Kathmandu, there is space for our brand to be sustainable and trendy/modern. We needed a campaign that highlights our ‘steps to sustainability’ and how we are moving to be better and more eco-friendly.
