Petley's

The Best For Your Best

Client: Petley’s

Date: 2024

Services: Art Direction, Photography,
Digital Art Direction, Pitch, Gen AI.

Insights:
Good nutrition is essential for your dog to reach their full potential.
By providing them with a balanced diet, you positively influence not only their health but also their behavior.

The Project Scope:
Our primary task is to create a platform which will clearly differentiate Petley’s from the competition and educate our audience on our intrinsic benefits. This will allow us to justify a premium and build loyalty beyond price. To get this right, we need to create a balance between logic and emotion.

The Big Idea:
All dogs aspire to be the greatest at whatever job or role they fulfill within their family. But for any dog to be at their best, they need to eat the best. Your dog might have dreams of being the best at vacuuming up the food that made it to the floor after dinner, the greatest at filling the child-sized hole in the heart of an empty-nester or the most notorious of sock stealers. Whatever your dog’s hopes and dreams, Petley’s is the best for your dog to be their very best.

Credits:
Creative Group Head & Senior Art Director – Reza Simpson
Junior Art Director – Sharon Marais
Junior Copywriter – Jessica Wahl

Petley’s Dog Personas

Oreo Introduction
Baguette Introduction
Louis Introduction
Jacques Introduction

Petley’s Social Media Execution

JiVE Social Media Filter Launch
JiVE Activation

Petley’s Key Visual

Key Visual with Dog Persona Introduction
Key Visual with Dog - Variation 1
Key Visual with Dog - Variation 2
Key Visual with Dog - Variation 3

Petley’s In-Store Elements

Petley's In-Store Elements
Petley's In-Store Wobbler
Petley's In-Store Shelf-strip
Petley's In-Store Shelf Dividers