TheGoodStuffJewellery
Look good, feel good, play good
Look good, feel good,
play good.
The story begins with an observation and negative perception of the current market and a longing to fix the issues within. Looking from the outside as consumers this is what prompted the beginning of a journey and brand.
The issue is – for the most part, jewellery is often viewed as a status symbol, something expensive and everything that doesn’t cost a lot is usually not of good quality. This is where The Good Stuff comes in – wanting to position themselves as South Africa’s premium jewellery for streetwear to produce quality jewellery at affordable prices, that’s made to last.
The jewellery is something other than another accessory, it’s an expansion of you and a little visual partner journeying to the absolute best form of yourself, any way you decide to characterize it because they understand that if you look good, you feel good, you play good.
Client: The Good Stuff Jewellery
Date: 2020
Services: Logo Design, Branding, Photography, Social Media Marketing
The Project Scope: With social media being a staple for upcoming brands, our idea was to build a strong social media presence that would stand out within an oversaturated market. The brand wanted an edgy look, something that would appeal to the millennial market, the fashion savvy and streetwise crowd. The first step was to create a logo system that would work with a theme for social media. We then created stylish trendy posts and animated stories using the brands grey colour schemes and animated elements to make them more dynamic and eye-catching.
