The Run Native Crew
There is strength in numbers
We’ll huff, we’ll puff,
but we’ll run till we get there
Once in a while, you stumble across something that simply gets to you… it truly sticks. Regardless of whether it be an image, colour, a book, or possibly a story of someone’s success, often, at times, these pieces of motivation resonate with us for a lifetime.
The brand was inspired by the way a pack of wolves travel. The old and sick in front to SET THE PACE, the strong and best would follow in case of an ambush, the leader would be last so that NO MEMBER IS LEFT BEHIND.
This is the wolf packs natural instinct, it’s the basic primal mode of operation, this is it’s Run Native.
Client: The Run Native Crew
Date: 2019
Services: Logo Design, Branding
The Project Scope: After presenting the client with our concept, we were then tasked to create a logo system that would present the core values of the brand. We wanted to establish an identity that’s dynamic, energetic and urban. The brand elements would then be applied to a wide array of applications such as icons, posters, running gear and social media platforms.
